About Trifecta Sales Systems

The brain child of sales and marketing expert Misty Santos.

Author | TEDx Speaker | Trainer | Consultant

Let’s Get You Started

Our Mission

To make sure every woman in business feels financially safe and secure.

My name is Misty and my sole purpose is to make sure every women feels safe and protected in business.

Given that 90% of women-owned businesses fail in the first 10 years, I've made it my life’s work to make sure female entrepreneurs feel confident, sassy, safe, and RICH.

I do that by showing them how to build sales systems that use feminine instinct and their inherent feminine skills to sell their services and product.

I also show them how to set business boundaries that not a dam person dare cross.

Work With Misty

Make More Money With Misty

Misty Santos is the founder of Trifecta Sales Systems, a global consulting company that helps female entrepreneurs learn how to sell more, make more money, and build a financially stable empire. She also owns Disgraceful Marketing, where she works as a fractional marketing expert inside local and global businesses. She is a 2025 TEDx speaker and author of the “Thick-Skinned” series of sales and marketing how-to books.

As a growth and retention expert, Misty partners with 7 and 8-figure companies to build sales and marketing strategies and systems that promote external growth and internal retention. Her work with Harvard Business DEI specialists, executives, and C-suite level recruiting/job landing companies, and her transformation accomplishments within the Titanides (renamed to The Mentoress Collective during her time with them) bring a top-tier level of sales and marketing growth excellence to the teams she works with.

With her deep knowledge of marketing, copywriting, and sales psychology paired with an intricate knowledge of corporate organizations and copywriting, she brings real-world, measurable accomplishments to the table.

Under Misty’s leadership:

- The Mentoress Collective, a peer-to-peer female mentoring community, tripled its audience and reached unprecedented revenue during a pandemic proving her strength in growth and operations.

- Chameleon Resumes, a 7 figure executive resume writing and job-landing company, maintained over one million dollars in organic sales despite a 70% drop in traffic during the coronavirus pandemic.

- Ben Settle, a prolific A-list email marketer, and copywriter, was able to grow and manage a fanatical social community unlike anything ever seen before, using Misty’s social psychology, sales, and operations skill set in her Community Manager and copywriter roles. She was the first and only copywriter to write for his list, under her own name, and generate 5 and 6-figure email campaigns.

- Kim Ann Curtin, CEO of the Wall Street Coach and one of the only female powerhouses inside the trading and investing industry, built her backend marketing systems from the ground up under Misty’s supervision and now generates predictable recurring monthly income (as opposed to COD payments for her consulting work), on-demand lead generation systems, affiliate marketing models, and product suite development for her coaching services.

Misty draws from a unique blend of sales and marketing knowledge, operations, and copywriting which she relied heavily upon with her own successful Whitby based brick-and-mortar business for over a decade.

Professional Impact:

=> Spearheaded a company-wide sales and marketing efficiency initiative which ensured Chameleon Resumes incurred minor revenue loss during the COVID-19 pandemic when their corporate audience and clients suffered tremendously. This stabilized the job-seeking landscape and enabled Chameleon’s executive clientele to continue to land jobs inside Fortune 500 companies.

=> Developed marketing, operational, and back-end growth and retention strategy that helped The Mentoress Collective become the go-to name in female mentoring and the most successful and engaged female mentorship program within the MentorCloud platform to date.

=> Developed the sales and marketing approach and back-end marketing systems for DEI specialist and Harvard Business School Professor Linda Hill’s company, Paradox Strategies. This took them from zero e- commerce sales to the creation of selling systems for their corporate DEI programs and productivity apps worth hundreds of thousands of dollars.

=> Coached and mentored health professionals and fitness in regards to business development and securing 5-figure monthly incomes with 8-figuring fitness business mentoring company Lori Kennedy.